Wrap your content with an engaging and interesting style and tone
If your copy reads like a textbook or a generic infomercial you’ll likely turn off many of your readers. Add some sauce, make your steamed chicken of a product feature excite the taste buds.
Use colorful language combined with metaphors, similes and poignant stories to break out of the drab cloth that most marketing is dressed in.
However, don’t go too ham… Balance the gusto with substance and avoid flowery language just for the sake of it. Striking that balance will give you marketing that doesn’t feel like marketing.