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Danny Iny’s 6+1 Formula

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Described in detail here on Smashing Magazine, Danny Iny of Firepole Marketing also offers a spin on the AIDA model. His isn’t in acronym form, which I kinda dig because I’m very skeptical of acronyms – they’re just too convenient. Here’s how Iny’s six-step fo... More »

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AIDCA / IDCA & More

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There are many variants on AIDA, two of note are… AIDCA – Adds ‘Conviction’ the formula Attention Interest Desire Conviction Action Conviction is about turning doubt into trust. This can be accomplished a few different ways, mainly through demonstrating that t... More »

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AIDA – Attention / Interest / Desire/ Action

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Tried and true method. One of the longest serving models used in advertising, having been developed in the late nineteenth century. Attention (Awareness) – What message would best pull our reader in and get them to consider our piece? Interest (Inspire) – Chal... More »