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Lead by translation. Distill complexities into everyday language. – Tip #4
Your product features may be listed in jargon, but reveal their benefits in language everyone can grasp. Clarity is next to godliness, it’s why the gospel (along with other “tome” texts) is so easy to read read, yet so impactful.
“If you can’t explain it to a six year old, you don’t understand it yourself.”
– Albert Einstein
You may break this rule to prove a point, you can complicate things to demonstrate the power of simplicity but use with caution.
Aim for meaningful simplicity and you’ll hit your mark.
How To Write Copy That ACTUALLY Sells... Tap Here
ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit.
BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
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