Keep. It. Simple. – Tip #3

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs

It can be easy to over complicate things that we don’t understand. Be sure to revise your uncertainties away and keep in mind that a large part of your job is to simplify the complex for our reader.

If you’re unsure if something is simple enough do “the grandma test”, as Albert Einstein put it – if you can’t explain it simple enough for your grandmother to understand it, you don’t understand it well enough.

Look for the simple truth hidden in the content, often a large chunk of information can be summed up in one line. However, don’t oversimplify things to the point that your audience feels talked “down to”. Simple good, simplistic, bad.