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Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7
“Typography is the craft of endowing human language with a durable visual form.”
Robert Bringhurst, The Elements of Typographic Style
If your copy can sell from a word document then how much better will it do when it’s all dressed up in a well-balanced design.
Design should complement your words, bringing focus to your main points and playing
…….. with the flow
…….. …….. …….. of your message to engage the reader.
Even though there are many rules behind capturing great design, it is often a “known when it’s seen” art. If it feels unbalanced or “off”, that’s because it is. Just like great music is known when it’s heard. The best musicians don’t start with a full orchestra to compose, they start with a few simple keys on the piano and build from there.
Similarly, as we are putting our copy into the design we want to start with simple and slowly ramp up the complexity.
Further Reading…
How To Write Copy That ACTUALLY Sells... Tap Here
ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit.
BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
Save Today...
How To Write Copy That ACTUALLY Sells... Tap Here 🔐
✅ ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit
✅ BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
✅ SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
Save Today...
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