The Founding Fathers of Copywriting, Copywriters Podcast with David Garfinkel & Guest Sean Vosler

Does the history of copywriting matter? What hidden gems might we uncover while we explore the murky depths of the past? Great conversation with David Garfinkel on the Copywriters Podcast! Quick View

Long Copy Vs. Short. How much is enough? The 3 Key Factors Explained.

The question of “copy length” has been around since the first bits of advertising copy were finding themselves being written in the margins of newspapers & periodicals. Before the internet there were physical constraints to the amount of copy a given ad or piece could have, but now we can write to our hearts content. … Quick View

The 3 Levels of Delivering Quality “Copy Judgement”

How to tell the difference between good copy & bad copy, the answer lies in music… [ Written For Freelance Professional Copywriters ] Normally you’d think quality marketing copy is determined solely by how customers respond to the words, but there’s more to it than that. In this post, I’m going to share with you … Quick View

Be you, but the version of you that connects with your audience. – Tip #9

We all tend to slightly adjust our personality based on who we are talking to… You might object to this claim, but I challenge you to joke with your father-in-law the same way you would with your college roommate. Likewise, your style of communication will remain similar between different audiences you are writing to, but … Quick View

The Single Most Valuable Entrepreneurial Skill

On this page, you're going to unlock what many consider to be the key to converting any business idea into reality. I'm also going to share with you a powerful method that will cut your learning time in half and help drive you closer to your entrepreneurial goals. Sound like a good deal? Awesome. Let's get started then… Quick View

Make your attention grabber relevant. No one likes a tease. – Tip #8

It’s not just about capturing attention, abruptly pulling your reader in with shock & awe – you need your “hook” to also to be relevant to your message. Attention for attention’s sake should be left to the professional Instagram models and funny cats. If you are going to use abrupt attention-grabbers it’s best to craft … Quick View

Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7

“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst, The Elements of Typographic Style If your copy can sell from a word document then how much better will it do when it’s all dressed up in a well-balanced design. Design should complement your words, bringing focus to your main … Quick View

Grammar matters… but not that much. – Tip #6

“A synonym is a word you use when you can’t spell the other one.”  Baltasar Gracián Learn a functional grasp of grammar, and when in doubt, hire an editor. But don’t forget, marketing copy isn’t about perfecting parts of speech as much as it is about getting the point across, and many times that core … Quick View

Remove, reduce, and don’t recycle. – Tip #5

“I would have written a shorter letter, but I did not have the time.” Blaise Pascal We often repeat to clarify when we had it the first time. Don’t recycle old points just because we are not sure we got the point across. (A perfect example being the last two sentences, they both made the … Quick View

Learn How To Write Copy That ACTUALLY Sells

For a limited time, you can now access my brand new Copy Guide Book that teaches just that! Tell me, does this sound familiar?… 1.) You come up with a brilliant idea of a product or service to sell… 2.) You begin to map out the deliverables… 3.) You build out a sales page… 4.) … Quick View

Lead by translation. Distill complexities into everyday language. – Tip #4

Your product features may be listed in jargon, but reveal their benefits in language everyone can grasp. Clarity is next to godliness, it’s why the gospel (along with other “tome” texts) is so easy to read read, yet so impactful. “If you can’t explain it to a six year old, you don’t understand it yourself.”  … Quick View

Keep. It. Simple. – Tip #3

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs It can be easy to over complicate things that we don’t understand. Be sure to revise your … Quick View

You won’t stand out if you don’t stand out. – Tip #2

Wrap your content with an engaging and interesting style and tone If your copy reads like a textbook or a generic infomercial you’ll likely turn off many of your readers. Add some sauce, make your steamed chicken of a product feature excite the taste buds. Use colorful language combined with metaphors, similes and poignant stories to … Quick View

Effective copy is written to meet a specific, stated objective – Tip #1

Effective copy is written to meet a specific, stated objective. Before you start writing be sure you know your objective – e.g. “The aim is to persuade our audience to better understand the benefits of using our service vs. our competitors, in particular when it comes to customer service before they make a service provider … Quick View