a theory of success. the {re}amalgamation of entrepreneurship & messaging

Thesis. Recently the reckless abandonment of letting “a message” be the engine that drives an…

How Local Businesses Can Adapt Their Marketing in the ‘Covid’ Economy

How Local Businesses Can Adapt Their Marketing in the 'Covid' Economy Quick View

Internet Marketing Skills Every Entrepreneur Should Learn [interview]

Learn more about Sean’s book 7 Figure Marketing Copy – Click Here Quick View

Be you, but the version of you that connects with your audience. – Tip #9

We all tend to slightly adjust our personality based on who we are talking to……

Make your attention grabber relevant. No one likes a tease. – Tip #8

It’s not just about capturing attention, abruptly pulling your reader in with shock & awe…

Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7

“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst,…

Grammar matters… but not that much. – Tip #6

“A synonym is a word you use when you can’t spell the other one.”  Baltasar…

Remove, reduce, and don’t recycle. – Tip #5

“I would have written a shorter letter, but I did not have the time.” Blaise…

Learn How To Write Copy That ACTUALLY Sells

For a limited time, you can now access my brand new Copy Guide Book that…

Lead by translation. Distill complexities into everyday language. – Tip #4

Your product features may be listed in jargon, but reveal their benefits in language everyone…