Increase Academy
“You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it*.” — Harper Lee (To Kill a Mockingbird) * ew. way to be overdramatic Harper Lee. 2400 words. That’s the number of w... More »
In this post, I’m going to show you how you will rapidly increase your content output without sacrificing QUALITY by answering 3 simple questions. Ok, I’ll be honest.. that pool does look pretty awesome. Today it seems most people would rather post pictures of... More »
“Problems are Only Opportunities in Work Clothes” There’s lots of research showing that positive thinking can improve our lives substantially… However, the TYPE of positive thinking is very important. Simply focusing on mantras or hollow inspirational affirmat... More »
“We who cut stones must always be envisioning cathedrals.” One sunny afternoon myself and a group of friends were walking along a marina near downtown San Diego. Row after row of multi-million dollar yachts sparkling in the sun on our left and the beautiful sk... More »
Brand New Free Training Click here to join the group and unlock this video More »
Original Post by alex-bettermind on reddit You can’t just become highly successful through ‘life hacks’ and shortcuts, but there are some habits and tools that are too good not to use. That’s why I’ve assembled a list of the top 16 tools, tactics and routines ... More »
A business without sales, well… that isn’t a business, it’s just an idea. Don’t just be a person with an idea, you have to learn how to generate that first idea to turn it into a real business. Today I’m going to walk you through the key marketing principles t... More »
Dan Kennedy called PAS the most reliable sales formula ever invented. Popularly used in everything from tweets to long-form sales pages, PAS goes like so: Problem – Present the problem your prospect feels Agitation – Poke at that problem until it’s visceral So... More »
Described in detail here on Smashing Magazine, Danny Iny of Firepole Marketing also offers a spin on the AIDA model. His isn’t in acronym form, which I kinda dig because I’m very skeptical of acronyms – they’re just too convenient. Here’s how Iny’s six-step fo... More »
There are many variants on AIDA, two of note are… AIDCA – Adds ‘Conviction’ the formula Attention Interest Desire Conviction Action Conviction is about turning doubt into trust. This can be accomplished a few different ways, mainly through demonstrating that t... More »
