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Your home for everything marketing, copywriting, and persuasion.

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The increase academy blog is designed to both keep you up to date on the latest marketing tools & strategies, while also giving you everything you need to master the craft of persuasion.

Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7

“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst,…

Grammar matters… but not that much. – Tip #6

“A synonym is a word you use when you can’t spell the other one.”  Baltasar…

Remove, reduce, and don’t recycle. – Tip #5

“I would have written a shorter letter, but I did not have the time.” Blaise…

Learn How To Write Copy That ACTUALLY Sells

For a limited time, you can now access my brand new Copy Guide Book that…

Lead by translation. Distill complexities into everyday language. – Tip #4

Your product features may be listed in jargon, but reveal their benefits in language everyone…

Keep. It. Simple. – Tip #3

“Simple can be harder than complex: You have to work hard to get your thinking…

You won’t stand out if you don’t stand out. – Tip #2

Wrap your content with an engaging and interesting style and tone If your copy reads…

Effective copy is written to meet a specific, stated objective – Tip #1

Effective copy is written to meet a specific, stated objective. Before you start writing be…

psychopaths hate this // A quick way to craft jaw-dropping bullet points for your marketing.

“You never really understand a person until you consider things from his point of view……

The Single Most Valuable Entrepreneurial Skill

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