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Sean Vosler

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15 Principles Behind Highly Successful People

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Original Post by alex-bettermind on reddit You can’t just become highly successful through ‘life hacks’ and shortcuts, but there are some habits and tools that are too good not to use. That’s why I’ve assembled a list of the top 16 tools, tactics and routines ... More »

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PAS – Dan Kennedy

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Dan Kennedy called PAS the most reliable sales formula ever invented. Popularly used in everything from tweets to long-form sales pages, PAS goes like so: Problem – Present the problem your prospect feels Agitation – Poke at that problem until it’s visceral So... More »

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Danny Iny’s 6+1 Formula

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Described in detail here on Smashing Magazine, Danny Iny of Firepole Marketing also offers a spin on the AIDA model. His isn’t in acronym form, which I kinda dig because I’m very skeptical of acronyms – they’re just too convenient. Here’s how Iny’s six-step fo... More »

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AIDCA / IDCA & More

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There are many variants on AIDA, two of note are… AIDCA – Adds ‘Conviction’ the formula Attention Interest Desire Conviction Action Conviction is about turning doubt into trust. This can be accomplished a few different ways, mainly through demonstrating that t... More »