“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst, The Elements of […]
Author: Sean Vosler
“A synonym is a word you use when you can’t spell the other one.” Baltasar Gracián Learn a […]
“I would have written a shorter letter, but I did not have the time.” Blaise Pascal We often […]
For a limited time, you can now access my brand new Copy Guide Book that teaches just that! […]
Your product features may be listed in jargon, but reveal their benefits in language everyone can grasp. Clarity […]
“Simple can be harder than complex: You have to work hard to get your thinking clean to make […]
Wrap your content with an engaging and interesting style and tone If your copy reads like a textbook […]
Effective copy is written to meet a specific, stated objective. Before you start writing be sure you know […]
“You never really understand a person until you consider things from his point of view… Until you climb […]